We always associated Samsonite with travel luggage. The brand has successfully, through the years been one of the top names in reliable traveling cases and bags.
This year though, Samsonite launched RED – a line of lifestyle bags, with the same quality and durability but with the flare for urban living. RED was launched in the Philippines this May 2014 at the hottest new event center, at the top floor atrium of Century City Mall in Makati.
With a bevvy of models going around in the best of the line’s bags, Samsonite has clearly broken through the fashion glass, and transformed itself into a fashion must-have. Style mavens graced the event to check out the merch and I even ran into a buddy of mine, two-time Palanca awardee, Chino Subido who was covering the event.
(sorry pasmado si Manong)
RED is about the youth and their day-to-day life in the urban setting. With this target market, RED is ready to meet every possible style – from sleek to sophisticated to quirky. RED offers a Unisex line, Women’s bags and Men’s carry-ons.
The Unisex line is all about functionality with just a touch of flare to make you stand-out from the rest. The Unisex line is casual and fun, and suitable for both young men and women.
The Men’s carry-ons are sleek, masculine, edgy and a bit more formal. There are briefcases, backpacks, and cross-shoulder bags.
The Women’s bags have a light and breezy feel to them. The line includes purses, totes, stylish backpacks, and carry-alls.
Grab your RED bag today and start carrying your world in style!
check out: http://www.samsonite-red.com/