Olivia billboard mystery solved
BY IRA AGTING
SHE SAID YES. The Olivia billboards are part of a marketing campaign. Photo by Rappler
MANILA, Philippines – Mystery solved, and Olivia said yes.
The “Olivia, will you marry me?” billboards are part of a marketing campaign for Pioneer Woodlands condominium in Mandaluyong.
A new billboard appeared on EDSA that says, “Olivia Said Yes! So we bought our first investment together at Pioneer Woodlands Mandaluyong City.”
On the week of Valentine’s, mysterious pink billboards with the words “Olivia, will you marry me?” popped out accross main thoroughfares in the metro. Also written on the billboards were the numbers “21414,” that many assumed to be Valentine’s or the proposal date.
It turns out, “21414” refers to the weekly price of a unit in the said condominium. “For as low as P2,141.4/week,” said the new billboards that recently popped out.
Many believed the billboards were part of a real proposal. Actor John Prats, they said, was the romantic behind it, given that the actor’s girlfriend, actress Isabel Oli, is named Olivia Daytia in real life. Adding to this, the two revealed in recent interviews that they are ready to settle down.
Others, however, were right to believe that the wide campaign could have been the work only of a major company.
There were some who believed the billboards were part of a marketing campaign for television showScandal, which has as main character someone named Olivia. Others speculated the campaign was for a feminine wash product.
Did you guess right? – Rappler.com
Sows!!! Condominium pala. Magaling ang marketing strategy in fairness.
Pero ang agaw pansin ay ang comment ni kuya…