P: Dad, may event ako tomorrow. For AMERICAN STANDARD.
Father Thunder: Oh, AMERICAN STANDARD!
Lahat ng CR natin, pati sa Lola mo, AMERICAN STANDARD e.
True, if there’s one bathroom brand our parents and grandparents trust for its durability and quality, it’s American Standard. But aside from its time-tested reliable functionality, American Standard aims to respond to its changing consumer lifestyle. The comfort room is no longer viewed as just a toilet. Kaya nga “comfort room” at “rest room” na ang tawag. It’s now a haven where a person can spend “me” time. Kaya dapat lang that it would, as much as possible, reflect on one’s personality and style. “Your Style, Your Way” – that’s the American Standard concept that brought about their Luxe & Style Collection.
The Luxe & Style Collection boasts of five different collections of bathroom ware that adhere to the design philosophy of stylish innovation, comfort of body and mind and “green” technology. All were designed by an elite group of designers from Europe’s renowned design houses. Certified soshal!
We were given the opportunity to personally view these collections at Wilcon Depot, American Standard’s exclusive partner, in Alabang.
“The ordinary should be beautiful.” That’s the philosophy of Tomas Feigl and Achim Pohl as they produced the Ideal Design Solutions (IDS) Collection, which promises just what it’s named after – the ideal design solution to your everyday bathroom needs.
It has three design variants –
The IDS Natural Collection
Elegant and smooth with rounded corners.
Its centerpiece is a one-piece water closet with an elongated bowl.
The IDS Dynamic Collection
This one has rounded-off corners that evoke a sense of sophistication and strength with its sleek full-skirt (a term I just learned, meaning buo ang base ng bowl which makes it, not only more modern-looking, but also way easier to clean) water closet design, elongated bowl type and strong flushing system.
The IDS Clear Collection
This, on the other hand, has confident, sharp lines and a sturdy built. The one-piece water closet also has a sleek full-skirt (oh, alam niyo na ha!) design and a strong siphonic vortex flushing system (another new term – this allows the water to strongly swirl around the bowl, cleaning it up before flushing)
Mother Nature was the inspiration of Ronen Joseph when he imitated its distinctive geometry, its lines and trims to come up with the LA VITA COLLECTION.
This collection’s centerpiece is a one-piece full-skirt water closet, which is resistant to scrubbing and frequent use, ensuring homeowners of the product’s longevity and durability, something American Standard is known for. The bowl is also fitted with a noiseless, soft-closing seat cover to prevent breakage. Wala na ang malakas na kalampagan. 😉
Aside from the water closet, the collection comes with either of two kinds of wash basins (wall-hung or on a full pedestal), lavatory faucet, towel rack, soap holder and toilet paper holder, all with matching designs. Its modern, natural style will definitely fit any home interior design or any renovation in the future.
Urban Chic is how I would describe the VENTUNO COLLECTION.
Ideal for condo-living, this collection makes the most impact in the most minimal way possible. The designer, Franco Bertoli, used classic and sharp lines in the wash basins, water closets and shower mixers that any minimalist would surely appreciate.
The ACACIA COLLECTION, designed by Thai designer, Khumtong Jansuwan, combines the emotional characteristics of the east with the natural sensibilities of Northern Europe, which has had the greatest influence on how designers and manufacturers from all over the world produce their products.
If simplicity in color and design in right up your alley, look no further than the Acacia Collection.
In modern design, “less is more.” Gone are the days of cluttered designs. We now search for the sleek, functional and openness of contemporary style. That’s what the ACTIVA COLLECTION has to offer.
Designed by Achim Pohl and Thomas Feighl, the Activa Bathroom Suite balances subtle curves, soft squares and ovals to achieve an aesthetically pleasing bathroom experience. Ako rin ba “aesthetically pleasing” sa photo na ‘yan? ‘Wag niyo na sagutin. 😛
The Luxe & Style Collection’s water closets and wash basins are all coated with an anti-bacterial ceramic glaze that prevents germ build-up and helps prevent the accumulation of unpleasant odors. This is the first time I’ve learned about this. Ang galing! American Standard remains faithful to what “sanitary ware” is really all about.
Not only that, aside from being stylish, the American Standard Luxe & Style Collection contributes to the conservation of the environment by efficiently saving water of up to 40% per month, using the 3 and 4.5 liters flush system – 3 for liquid waste and 4.5 for solid waste.
Ito na ang usong flushing system ngayon. Everyone’s going “green”, so why don’t you?
What is more, each collection has wash basins, lavatory faucet, towel rack, soap holder and toilet paper holder and spa-like shower fixtures, all with matching designs. Hindi na kayo mahihirapan mag-isip which show mixer goes with your chosen collection. American Standard makes it very easy for you to pull off that cohesive look for your bathroom.
Just pick out a collection, head on to Wilcon Depot’s vast assortment of European tiles and make a selection.
Wilcon Design Hub’s in-house interior designer would be more than happy to put them all together and create a virtual version of your dream bathroom, free of charge!
Kaya naman there’s no reason for you not to do that much-needed renovation of your bathroom. In fact, American Standard gives you yet another incentive to indulge yourself in a luxurious bathroom with the LUXE & STYLE RAFFLE PROMO!
From July 12, 2014 to October 3, 2014, a P30,000 single receipt purchase of participating American Standard products, in any Wilcon and Wilcon Home Essentials store, entitles the consumer to 1 raffle ticket for a chance to win one of two (2) Lucerne Gift Certificates worth TWO HUNDRED THOUSAND PESO (P200,000.00) each!!! Grabe ang ka-soshalan!
To know more about the American Standard Luxe & Style Collection and about the Raffle Promo, simply go to the American Standard website, www.americanstandard.com.ph or like their Facebook fan page at www.facebook.com/AmericanStandard.ph 🙂
To Ma’am Liza and Fe, Marketing Managers of Lixil Corporation, owner of American Standard, as well as Ma’am Jhen of Wilcon Depot Alabang, thank you so much for treating us to an intimate afternoon of informative fun. Sa uulitin po!!!